If your goal for yourself or your company is to thrive, not just survive, this year and long into the future, take some time to consider the following 10 macroeconomic trends when you’re setting big hairy audacious goals this year.
Here are some questions to consider now and in the future, to develop business agility, organizational sustainability and a thriving culture.
Climate change and sustainability
If you’re a business operating in 2023, you have probably either intentionally or organically made changes to become more environmentally sustainable – even if you don’t realize it. Are you active in your promotion of your ESG efforts as an organization? Do you know why leveraging this is smart business?
The gig economy
Are you maximizing the gig economy to scale and say “YES” to bigger opportunities, finding new ways to partner with solopreneurs and other businesses?
Demographic changes
Do you understand what the younger generations care about, how they buy and how they work? Have you made changes to your policies, language, and mindset to adapt to this future workforce and customer-base?
Technological disruption
Do you know what’s possible in the world of technology today, and how you can fully leverage technology to unlock the potential in your workforce to increase efficiencies and grow your business more rapidly? Technology is much more user friendly, in general, than it used to be, and there are resources available to help your organization adapt.
Globalization
Does your organization have the cultural, economic and legal competencies to expand its territories outside of Canada or leverage a global workforce?
Political instability
Do you have a pulse on how political disruption and change can affect your business?
Income inequality
Have you taken the time to truly understand your customers, their needs, and how the current economic situation is affecting their buying habits?
Aging infrastructure
At what point will your infrastructure need to be overhauled? Is it possible to transition to solutions that are more light-weight – either physically (i.e. moving physical resources to virtual environments) or technologically (updated legacy systems to cloud-based or leaner.modern solutions)
Resource scarcity
How can you do more with less? Are you confident that your business model can adapt to scarcity?
Public health crises
Can your business survive another lockdown?
With love,
Erin
